Category: baby

L’arrivée du petit

Advertising to your Fears

Vitamin D, Calcium, and Yoghurt

There’s a nice advert on French TV at the moment for fruit yoghurt. At least, nice in artistic terms. They’ve clearly studied their target market – young children – and they’re advertising to them. What is exceptionally clever is the way they’re also targetting parents with a scary statistic.

“9 out of 10 French children don’t get enough Vitamin D” (source INCA 1999). Not only is that statistic six years old, but it’s stated to make you think children don’t get anywhere near enough. Obviously dug from the archives to use in a current campaign, I’d feel more secure if it was a 2004/5 study.

Why is this important? Enter the yoghurt product they’re selling. Children in a classroom enjoying a lesson with a smiling teacher with a big model of bones and Vitamin D (a hammer) helping Calcium (the blocks making up the bones) stick to the existing bone to help it grow. Of course, eating their fruit yoghurt with brightly coloured packaging, vitamin D and calcium.

This product is made by the leading dairy product group in Europe. This is a lesson how you sell product to children. Make it in their colours, and fun for them to watch and repeat. Add statistics to play on the minds of parents – “they’re not getting enough vitamin D!” and show them a product which will provide it. With calcium for healthy bones, and vitamin D.

Advertising isn’t just about making product attractive. It’s about creating subconscious triggers (especially fears) so that you pick that product up as you go past it on the shelves. It helps even more if your kids also think of the advert.

– Daddy, can we get some fruit yoghurt?
– Sure, kids.
– But only if it’s that nice fruit yoghurt with vitamin D and the pink pack…

New Design Nearly Finished

I’ve had quite a productive weekend, in spite of the heat. We went to buy some parquet flooring for the baby’s room, and I’ll be taking some time off in the week to fit it with a friend. I managed to get most of the housework done Saturday, so today has been relaxed. Friends came over for lunch, they really liked the way the flat is decorated. My hard work and Yasmina’s good taste is beginning to pay off since the look of the place is finished (and looking good :-D) except for the flooring.

I’ve just fixed the main layout issues I was having with my new blog design, so I should be ready to get the new look up over the course of this week. I just need some images to make the page have some character. As a preview, you can see the “random wisdom” block already installed. It will look better when integrated into the new design.

The random wisdom quotes used to be added automatically into my email signature, back in the time when my email client was mutt – a linux text-based email client. I’m pretty much obliged – for convenience in communication mostly – to use Outlook now. 🙁

Have a good start to your week, everyone. As for the people in New Orleans – all their hard work on their homes is wrecked… there’s a sobering thought. My heart goes out to them.

Baby Shopping

Chico

Today I spent most of the day shopping. First of all in Géant Casino the local hypermarket, where the mission was to buy a cot and mattress for the nursery. We also ended up with a water thermometer, a baby bath, some sheets for the bed and more baby clothes. That combined with the regular shopping meant it was quite a job carrying it all back up to the flat. Some neighbours arrived back at the same time as us and surprised us both by stopping to offer us a hand. Usually just a “hello” is all we get. I suppose Yasmina being pregnant forces people to think a little more about being helpful.

After lunch, a trip out to IKEA for a chest of drawers with a special fold-down top which leaves a space for changing the baby. Any time we go there there are extras which appear in the shopping trolley… and today was no exception. Also came a special baby change mat and a baby towel. At the till, the cashier asked an old woman in front of us to let us pass through first. She didn’t want to, which rather proves that sadly not all people think more about being helpful. The cashier was quite upset about it, but she had her own selfish reasons for that – she let on that her boss would be cross with her because company policy is to prioritise the tills for pregnant women and those with young children.

By now you may be asking yourself what the cat has to do with all this. Well, he’s the boy of the household at the moment, and a right mischief. He’s pictured under the desk at which I am currently typing, sat on top of the PC and making sure he misses nothing by pulling down the piece of material which was put there in order to keep him off the machine in theory. That really worked. His place as leading mischief maker is in jeopardy every day we get closer to the day when the new boy will be at home!

Back home

Between feeding our friends’ cat – 5 minutes walk away – while they’re away and making sure I look after Yasmina properly it’s not easy to get much time to write. It was a difficult weekend, I was mostly at home alone cleaning the flat, shopping and the mundane routine stuff or at hospital visiting. I brought Yasmina home on Monday morning. Luckily my boss is understanding, as his wife had a lot of pregnancy problems with their recent baby, and didn’t say anything about me arriving at work in the early afternoon.

We saw the gynecologist this morning for what was a scheduled routine scan, but became a real reassurance session. Yas is obviously stressed and it was good to have confirmation from the scan that everything is OK. She’s taking medication for contractions and it makes her really sleepy and out of breath. It’s a tough for her to keep cheerful, what with other stuff going on too. She really does need rest, which isn’t easy for such a busy personality. I’m doing my best to keep occupied around the flat, so that she can’t find anything to do :-).

It’s good news to be back together at home, even if the atmosphere is a little tense at times. I feel that recently I have become much more involved in a role preparing for fatherhood. I really want the best for Yas and I wish it wasn’t so difficult for her physically. I can only provide moral support, I hope I’m doing OK and that I can keep it up.

Baby Scare

Yasmina had a nasty surprise today, finding out mid afternoon that she had been bleeding. She leaves work early on a Friday so luckily was already preparing to leave for home. She called me while I was still at work, and I really didn’t know what to do. Should she go to hospital in Paris, or risk taking the train? In the end I decided that it would be quickest for her to go for the tube + train journey home, and I left work early to meet her at the station. I turned over in my mind thoughts about her fainting in public transport, but thankfully nothing bad happened. I could not have got to her work quickly because it’s in the middle of Paris. After twenty minutes wait at the station which lasted for ages – I got there before her – it was half four and we went straight to the local hospital. Vaginal bleeding is never a good thing for a pregnant woman, and often an emergency.

After a very short wait we were looked after. Having spent time in NHS hospitals in England, I was very pleased with the service we got in this French state hospital. Since I’ve never had a bleeding (thankfully not hemorrhaging) mother with me before, I cannot really draw a comparison. I can however confer the fact that the staff were very good.

First thing to be established was a scan to make sure the placenta wasn’t too low. We thought that it was high in the results from previous scans, and therefore unlikely to have become a placenta praevia. Of course medical staff like to be certain especially since I didn’t have the previous scan reports with me, having not had time to go home and prepare all that. Without this scan any internal exam would have been too high a risk to take. Once the scan confirmed our recollections that the placenta was indeed well placed, the initial theory was that she might have a problem with bleeding on the outside of the cervix. However the midwife checked and after some initial difficulty with visibility because of the blood, got a second opinion which declared it to be OK. After the midwife, the on call doctor came in and checked via another scan (a vaginal scan with the same sort of machine as they use for the regular abdomen scans) and concluded it’s most likely to have been early contractions which must have caused some bleeding.

So tonight Yasmina is hospitalised, with a drip (perfusion) of a drug which will help reduce or stop the contractions. Her bleeding has stopped, but she’ll remain in hospital for at least 48 hours for observation and to have the full dose of the anti-contraction drug. I ran home in the car to collect a list of about 30 items that she wanted or needed from home: changes of clothes, a snack or two, items for her toilette and some stuff to keep her occupied.

In all, she was seen by 4 different medical staff in the space of a couple of hours, each with a good maternity background. We were seen immediately in the emergency room, and at no point were we waiting unattended for more than ten minutes. I’m worried of course, because any event like this increases risks of complications in the pregancy, but that kind of medical support makes me feel a lot better because I know Yasmina is in safe hands. It just remains to be seen what the final conclusion is.

I’m happy to be in France for the birth of my son.

Yasmina is…
Lilypie Baby Ticker