Is anyone else concerned that the Internet is becoming a walled garden on Facebook, encouraging people never to leave the facebook site? People are more likely to read the Guardian now it’s a Facebook app. No doubt this is due to having to install the app to read content “read” by others – frictionless sharing as they call it. It means a lot more traction gained for Facebook, and a less neutral web experience.
Net neutrality is already wishful thinking, now that Google & Facebook dominate so much – do you even have a separate Instant Messaging / email app outside of Outlook at work? Are you aware that most of what you listen to and read will be shared automatically with your friends?
”As well as increasing traffic, the app is making our journalism visible to new audiences. Over half of the app’s users are 24 and under – traditionally a very hard-to-reach demographic for news organisations. The Facebook app is one of a number of successful launches by the Guardian in recent months as our ‘digital first’ strategy gains momentum. We’re delighted with the results.”
– Andrew Miller, chief executive officer of Guardian Media Group
I must be an old grumpy git, since being on Facebook is frighteningly efficient at appealing to the younger demographic. I do get nostalgic about plain-text email with properly nested quoting wrapping at 74 characters, web pages that are visible anywhere on any device, and music that comes from analogue encoding on physical objects. Will appealing to the younger net users without embedding your content on Facebook be possible soon?
Happy New Year too!