Over a year ago, I wrote about my desire to have a decent coffee machine. I finally got one for my birthday this year (that was back in August) and it broke down recently. I was pretty peeved about it, since the Nespresso system I have is really easy to use. You just put a capsule in the top, press a button, and a close-to-perfect coffee is served at the right dosage automatically.
I rang the site that I got the machine from, and they explained that I’d have to take the machine myself to an authorised repair centre a few miles away. While procrastinating about that, I decided to try the “Nespresso club” that I had joined to mail order new capsules of coffee. They immediately arranged for a courier to pick up my broken machine, supply a replacement for the interim, and then bring back my machine. All at no cost to me, being a Nespresso club member.
Now, detractors may indeed ask why I should spend so much on a coffee machine that effectively locks me to a single coffee supplier. If you’re a bit of a coffee perfectionist I’d like to know if you have viable alternatives that do not require keeping coffee in perfect condition, grinding when needed, and don’t get grains all over work surfaces when you prepare your coffee. Oh, and get excellent after-sales service that don’t even leave you a day without coffee (if of course you don’t procrastinate like I did and just call them as soon as your machine stops functioning).
After-sales service is the key to successful business strategy, and a lot of e-commerce sites could learn from these more traditional mail order clubs. I’m happy with the quality of my Nespresso coffee, and very happy to have my machine back. The icing on the cake was an automatically extended guarantee because it required fixing in the first six months after purchase.