After 12+ years working on permanent contracts for major brands in travel, eCommerce and insurance, I have finally decided to create my own company and start consulting.
I believe we are now firmly in the post-digital era, where products and brands will be defined by the experience they give to their users rather than their feature set as such. Online digital experiences in particular, being intangible and easily copiable, will be remembered not for what they do but how they make us feel.
My areas of expertise are:
- Managing UX and design projects and strategy
- Creating, reinforcing and running UX and product teams
- UX and eCommerce training and/or coaching
- Conversion rate optimisation via data driven approaches (quantitative and qualitative)
I am part of the Zooka network should you need additional resource and expertise on SEO, CRO and project delivery.